It is hard to say whether Azerbaijan wants to promote itself as a tourist destination. On one hand, there are many official videos presenting Azerbaijan in an idealised way. On the other hand, there have been some recent changes to the visa regulations. Apparently, from the 15th of October it will be no longer possible to acquire a visa upon an arrival at the Baku International Airport. This will definitely have a negative impact on the Azeri tourism industry.
But going back to promoting, here is my favourite video:
And here is Azerbaijan the average person will never have the chance to experience: